Thursday 14 May 2009

Know your competitors

Today I thought I'd let you into a secret - I've been studying my competition.

Recently I've noticed how many more people are professing to be interior designers and offering you a whole host of services to glam up your home in this recession. As their services can be confusing for many, I thought I'd clarify what each group has to offer you.

Firstly, there's the stores that have their own interior design service and yes, some do even train their staff in interior design principles! This is great for anyone who only wants to use products from the store concerned, however, they may not be sufficiently skilled to incorporate your existing possessions into their new design scheme.

Secondly, there's the soft furnishing expert who's absolutely fantastic at making you luxurious curtains, ornate cushions and buttoned headboards. She has knowledge on texture and colour, however, she won't be so slick with space optimisation, fantastic furniture layout and successful lighting schemes. These are many of the details that make the final design scheme work as a whole for you, your family and your home.

Thirdly, there's the lady from the DIY shop who mixes colours. Yes even she's jumping on the band wagon for makeovers. There's generally no doubt that her knowledge of colour will give you a pleasing design scheme and it has the potential to look good, however, many people don't realise that interior design is more than making a home look good.

Interior design is all about creating your dream and desires so that your home represents your personality and your lifestyle, it has the ultimate WOW factor to impress your firends and neighbours, and also maximises the space in your home so that it's easy to live in and works for your everyday life and basic needs.

It's a fine mix between all of the following:
- your tastes, both likes and dislikes
- your dreams and desires
- your aspirations and inspirations
- your lifestyle, both work and leisure
- any existing items, eg: granny's French Bureau or your Lladro collection
- your colour preferences
- furniture choices and room layouts
- lighting options
- flooring options
- window treatments
- wall treatments
- the age and style of your property

This is why we're trained professional interior designers. We want to provide you with a superior service that's tailored to your individual circumstances.

Our aim is to make your home practical (safe), workable(suit your lifestyle) as well as have the WOW factor (gorgeous and glamorous), without you having to concern yourself with all of the technical details.

One of our recent customers said,
"It's everything I wanted. Thank you so much for your advice."

Visit our website for further examples of our work (www.ga-interiors.co.uk) and to sign up to our free newsletter.

Or, contact us today for further help and advice:

Gwendoline - 07841 519802 - Creative Interior Designer (Residential)
Christina - 07950 401722 - Creative Interior Designer (Commercial)

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