In this age of instant technology it's ever more prevalent to have great photos for the property you're selling. Not only will they be used in the traditional estate agent window, but more importantly in today's marketplace, they'll be spread across the global Internet on at least 1 but potentially multiple property websites.
With the top property websites online 24 hours a day and receiving thousands of hits per month it's just mind blowing when you think how many people could potentially view your property online.
How do you make your property ping onto a buyer's list for viewing?
How do you make your home 'Hot Property Of The Week'?
How do you entice the buyer to call into your home and make that all important sound "I'd like to make you an offer"?
Of course, at this preliminary stage it's through the property photographs and description.
Our first impressions of a property for sale, rightly or wrongly, are formed in the first few seconds of viewing those photographs.
From the photographs we make judgments such as:
How clean is the property
How comfortable is the property?
How suitable is it for my own needs?
How desirable is the owner's life?
In an economic downturn, buyers don't just want their wish list of bedrooms, garage and en-suite bathrooms, they also want The Dream - they want to live the lifestyle.
From the photographs they want to see that the property lives up to their expectations - they want it to reflect their dreams and aspirations.
It's a lot to ask from a snap taken at a single point in time but that photograph can mean the difference between a visit to the property or a 'Goodbye, no thank you'.
So, how can you create stunning photos? Impactive photos that entice the buyer to view your home instead of your neighbours.
The first important point is to understand who will be your key buyer.
Who do you want knocking on your door? What type of person(s) will be attracted to the size and location of your property? Where do they shop? Where do they work? What are their expectations?
Your local estate agent should have a clear idea of your key buyer as they are aware of the types of buyer(s) most suited to your property.
The second important point is to create a vignette, or stage, that will showcase the key buyer's expectations in the photographs.
For example, a mature couple is more comfortable with traditional styling whereas a young, single professional would expect a sleek and contemporary home.
As makeover experts, trained by the celebrity 'House Dr' Ann Maurice, we use industry recognised techniques to subtly and successfully create appealing areas of interest for stunning photographs of your property.
With our keen eye and extensive knowledge we create the basis for those attractive, highly appealing photographs that look great on the Internet. Our aim is to help you create eye-catching photographs to hook the buyers in to choose your home as Hot Property Of The Week.
CONTACT US TODAY to find out more about how we can create those desirable images for you through our PERFECT PICTURE STYING.
Gwendoline.
CREATIVE DIRECTOR
GA INTERIORS
Tel: 07841 519802
E-Mail: gwendoline@ga-interiors.co.uk
Website: www.ga-interiors.co.uk
LinkedIn: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/gainteriors
Twitter: www.twitter.com/ga_interiors
Sunday, 24 January 2010
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