Thursday 21 January 2010

Interior Trends 1Q2010

Interior design trends follow fashion trends so let's firstly look at the fashion highlights for Spring 2010 and then apply them to interior design.

You'll notice 4 key fashion trends in the marketplace, as defined by French trend agency NellyRodi (http://www.nellyrodi.com/)

- Light Tech
- Ode To Nature
- Southern Folk
- Popular Appeal
(1) LIGHT TECH

Technology becomes playful in a sweet way with references to the naivety of the 50's.

Colours are fresh acidic tints that range from pop colours of vitamin-charged smoothies (green, pink, turquoise, yellow and acidic orange) to faded and somewhat veiled grey tints.

In the last quarter of 2009 Pantone (http://www.pantone.com/), the global authority on colour and provider of professional colour standards for the design industries, announced their 2010 Colour Of The Year as Turquoise 15-5519.

- Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of well being. Turquoise is a colour that most people respond to positively. It has appeal for men and women and translates easily into interiors.

- Turquoise adds a splash of excitement to neutrals and browns, complements reds and pinks, creates a classic maritime look with deep blues, livens up all other greens, and is especially trend-setting with yellow-greens.

In the 'Light Tech' trend we'll see clean appeal like sharp-cut laboratory coats with technical fabrics and textured surfaces with miniature motifs in clean, precise graphics. Layering is more refined and precise.

How would you transpose the 'Light Tech' style into interior design?

This is a nod to the Kelly Hoppen look and feel (http://www.kellyhoppenretail.com/) with a slightly more graphical element.

The key to creating a 'Light Tech' design is to focus on texture and structure alongside feature lighting (Mode pendant light, PG304, http://www.bakerfurniture.com/) and crystal.

Obviously the colour Turquoise will make a strong statement in interior design and is striking with a silver backdrop, against a chocolate drop or a minimalist white box.

It's a stunning concept with depth and interest brought about by layering items so you take away the stark element to bring a sense of calm and belonging.

(2) ODE TO NATURE

Colours are soft and serene with chalky, light-faded, talcum powder colours accompanied by more intense shades of taupe and mauve. A range of dynamic, springtime pastels is blended with a softer base for added interest.

Ode to nature is symbolised with vertical structures, random drapes, twisted effects, knots or braids with natural motifs sometimes blurry or undefined.

The accent is on elegant ease with light and fluid fabrics in layers for a young, romantic mood.

How would you transpose the 'Ode To Nature' style into interior design?

In 2009 GA Interiors created a Swedish design entitled 'Scandinavian Chic' that focused on the purity of form, a strong element for any Ode To Nature design.

Towards the end of the year we created a 'Natural' design scheme for a London client with a monochromatic green colour scheme. We used varying strengths of green in our colour scheme for the open-plan layout of the home - a stronger green was used as the accent colour in the kitchen and playroom, moving around to a softer moss green accent colour in the lounge and dining room. All greens were taken from the same spectrum of the colour wheel giving a unified feel and designer look.

Both were simply stunning designs.

(3) SOUTHERN FOLK

From South America we rediscover the appealing glamour of seductive movie actresses and the humble elegance of traditional folklore outfits.

With vibrant, joyous party tints in splashes of colour such as blazing red and deep violet blend with more neutral shades of ochre, clay, beige and cactus green that evoke the dry, South American landscapes.

Taking into account Latin America's diversity we see large, rustic shapes inspired by Indians take their cue from Aztec motifs alongside tapered chic lines of gauchos' 50's seductive women and tango artists.

As would be expected fabrics are decorated by opulent ornaments, embroideries and appliques.

How would you transpose the 'Southern Folk' style into interior design?

With a move towards homespun and home crafting in 2009 with the economic downturn, we see this trend continuing for 2010 with 'Southern Folk' style.

Accessories are more Aztec or Mexican inspired with lashings of prints and adornments. Think big plants and huge pots for a modern take on the traditional look. This isn't a look for the faint hearted but you can consider softening the look with luxurious lace.

(4) POPULAR APPEAL

A playful, girly mood juggling vintage patterns with cheerful yet faded 70's colours creates a mundane atmosphere with a twisted angel.

Muted tones of pale blue, faded beige and soft khaki are complimented with intense hues of yellow or violet and stronger accents of red or sky blue.

A blend of retro elegance a la Jackie Onassis is reworked with romantically fitted items and jewel-like embroidery. Fabrics cultivate a vintage mood with cottons and wool alongside 70's sporty relaxed fabrics of supple denims, thick canvases and casual fleece. This is blended with a more sophisticated Halston style of chiffons, crepes and satins for that femme fatale look.

How would you transpose the 'Popular Appeal' style into interior design?

For me, this style feels quite eclectic. I love the feeling of playfulness alongside a mature design with femme fatale!

Glamour and opulence was quite prevalent for 2009 with many of our clients selecting boudoirs as their relaxing retreats.

The emphasis is on fabrics and sumptuousness with bespoke window treatments and modern crystal lighting!

To carry this design off your room needs a strong colour scheme. For a residential client we created a beautiful boudoir dripping with accents of purple:

"I couldn't stop just sitting in my GA Interiors inspired bedroom - it's definitely my favourite room in the house. Now I need them to get to work on my other rooms to match!" Mrs Russell.

Overall 2010 promises fresh and exciting design schemes. If you need a little help creating your own style for 2010 then just contact one of our inspirational designers.
Gwendoline,
CREATIVE DESIGNER,
GA INTERIORS

Tel: +44 (0) 7841 519802
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